Inclusive. Bridge-builder. Practical creative.

I’m Alex,

I turn messy enterprise workflows into experiences that feel effortless

Collection

Research Integration: Opportunity mapping · Roadmap quality · Strategic alignment

Driving better roadmaps by embedding research into product delivery

An internal initiative that wove research into discovery and sprints, improving roadmap quality, reducing rework, and aligning UX with business strategy

Coming soon…

Member Dashboard: UX research · Data visualization · Sales enablement

Enabling strategic insights and faster service with a Member Dashboard

A brand-new dashboard designed for sales demos and adopted by customer service—streamlining member inquiries, saving time, and boosting cross-team collaboration

Coming soon…

Reduced scrolling, mitigated risk, and boosted confidence

Redesigned process instances so users could complete tasks with less friction and higher confidence

Want to see more? Check out the vault for case studies from the past!